Video Magic: Marketing through Images
It’s the best time of the year...for joyful videos that tug the heartstrings. Remember your favorite tv commercials from childhood? [...]
Marketing Your Health-Related Practice
Doctors, dentists and other health professionals spend years learning – and passing intense exams – to practice in their fields. [...]
Google 360° Virtual Tours
Beautiful images are great, but why should you invest in updating your Google business listing with a virtual tour? The thrill of a sneak peek can turn website scrollers into active viewers, through the new technology of Google 360° virtual tours. Virtual tours can create stunning visuals of all types of structures – right on your Google listing and embedded in your company website.
What’s New with Mobile
Mobile phones have become our personal assistants, managing everything from calendars to maps and reminders to savings apps. Targeting mobile users makes good sense for relatively low dollar amounts. To ensure your audience is finding you while browsing their devices, try these tips to create a dynamic mobile strategy.
5 Benefits of Blogging for Business
Lately, it seems like everyone has a blog. These conversational pieces published on websites are informal, but informative, and are [...]
Positive Resolve
New Year’s resolutions can be a fine way to make changes, but really, how many turn into sustainable improvements? In 2018, Ligon Marketing is starting a new chapter in our book of business, with a focus on how we can improve, grow, and exceed our goals as a full-service marketing firm.
Why Search Engine Optimization (SEO) Matters
In on-line marketing, content reigns. But not just any content – content that is easily found by search engines, and thus, searchers. Investing in content and professional SEO management are more important than ever to influencing your customers and growing your business.
Giving Tuesday
We have so much for which to be thankful, starting with family, friends, and the community we share. With gratitude comes a desire to give back. As we take time to recognize #GivingTuesday and the non-profit organizations that enrich our community, our team shares some thoughts about the ways we choose to give back.
Small Business Saturday
At Ligon Marketing, one of our passions is helping small businesses compete in the big leagues every day. Whether those goals are building a referral network, increasing sales, or enhancing market visibility, we have the creativity and expertise to help your company grow.
Changing the Lightbulb
The fun part of re-branding is creating a new logo, ordering new business cards, and developing a new website. But transforming a business is hard, more like changing old-fashioned fluorescent tube lights by yourself.