Women’s History Month 2019: Celebrating Local Women in Business
March is the month of renewal and refocus. It’s when we set our clocks ahead and the season of spring [...]
One Size Does Not Fit All
Marketing agencies come in all shapes and sizes, ranging from full-service to niche-specific. Some specialize in industries, such as health [...]
Video Magic: Marketing through Images
It’s the best time of the year...for joyful videos that tug the heartstrings. Remember your favorite tv commercials from childhood? [...]
A Space of Our Own: A Real Office
Earlier this year, Ligon Marketing posted about the benefits we find when meeting in coffee shops, diners, or a client's [...]
Marketing Your Health-Related Practice
Doctors, dentists and other health professionals spend years learning – and passing intense exams – to practice in their fields. [...]
When You Thought You Left Algorithms in High School Math…
You’ve established a business, hired employees, built a following, and now….now, Facebook changes its algorithm. What the heck? Weren’t algorithms [...]
Google 360° Virtual Tours
Beautiful images are great, but why should you invest in updating your Google business listing with a virtual tour? The thrill of a sneak peek can turn website scrollers into active viewers, through the new technology of Google 360° virtual tours. Virtual tours can create stunning visuals of all types of structures – right on your Google listing and embedded in your company website.
8 Tips for Email Marketing
With overflowing inboxes these days, you may think email marketing is just a shot in the dark. However, email campaigns still have a place in the toolbox and are valuable when used with attention to a few simple guidelines.
What’s New with Mobile
Mobile phones have become our personal assistants, managing everything from calendars to maps and reminders to savings apps. Targeting mobile users makes good sense for relatively low dollar amounts. To ensure your audience is finding you while browsing their devices, try these tips to create a dynamic mobile strategy.
Marketing: Strategy. Implementation. TACTICS.
Tools of communication and marketing change as quickly as flipping a light switch. The most effective marketing tactics in your [...]