You’ve established a business, hired employees, built a following, and now….now, Facebook changes its algorithm. What the heck? Weren’t algorithms [...]
Beautiful images are great, but why should you invest in updating your Google business listing with a virtual tour? The thrill of a sneak peek can turn website scrollers into active viewers, through the new technology of Google 360° virtual tours. Virtual tours can create stunning visuals of all types of structures – right on your Google listing and embedded in your company website.
With overflowing inboxes these days, you may think email marketing is just a shot in the dark. However, email campaigns still have a place in the toolbox and are valuable when used with attention to a few simple guidelines.
Mobile phones have become our personal assistants, managing everything from calendars to maps and reminders to savings apps. Targeting mobile users makes good sense for relatively low dollar amounts. To ensure your audience is finding you while browsing their devices, try these tips to create a dynamic mobile strategy.
Tools of communication and marketing change as quickly as flipping a light switch. The most effective marketing tactics in your [...]
Some people think of marketing as a couple of commercials and a website, with a Facebook page thrown in for good measure. And for some businesses, that might be all that’s needed. But how do you know? Effective marketing strategy begins with well-defined business plans and goals.
We like hearing other people’s ideas and finding unique ways to connect our clients with the community, and more importantly, their potential customers. We’d love to know more about what’s happening in your part of the world; maybe we can help each other out. Do you have a favorite place to work, outside of your office?
Tools abound to measure employee engagement and may be worth the investment for your business. Implementing changes and suggestions from the process is the key to making the effort worthwhile. Ligon Marketing can help with research options, internal communications planning, customer service training, and more.