The fun part of re-branding is creating a new logo, ordering new business cards, and developing a new website. But transforming a business is hard, more like changing old-fashioned fluorescent tube lights by yourself.
At Ligon Marketing, our expertise is communicating messages through diverse channels. We have years of experience in developing and placing advertising messages. Our team loves challenging our creativity and handling the many details of implementing a strategic marketing plan.
If your business is launching a new service, opening a new office, or celebrating a milestone, a special event is a nice way to mark the occasion. Planning a successful event requires close attention to myriad details that can quickly become overwhelming.
Do you ever flip the page back to take a second look at a print ad? Is there a radio commercial that makes you turn up the volume? Why were they so compelling to you? Whether promoting a product or service you’ve been looking for, or something you had never considered, some advertising messages stand out from the busy “noise” we know as information overload.
Ligon Marketing owner Cora Ligon grew up in a place far away, in a culture unlike anything most of us have experienced. On a remote southwestern Pacific island off Papua New Guinea, her linguist parents raised Cora and her three siblings and forged bonds with the villagers as they developed a written alphabet, the tools of reading and writing.
At Ligon Marketing, we have experience reaching diverse audiences as well as small niche markets. Once the target audience is clear, we work with our clients to identify how and where that audience receives information.
Communicating with customers has never been easier – or more complicated! Today’s consumers (or patients or clients) expect to find online information about nearly everything. You wouldn’t ask a chef to build your house, so why not look to professionals for your website and marketing strategy?
Achieving SEO results requires understanding the tools and algorithms used by search engines and social media outlets. It requires diligent and consistent effort. Measuring results and making adjustments are critical tasks. It's what we do - every day.
As a business owner, you want to continuously grow your business, and you’re faced with multiple opportunities to advertise. And these days, those decisions are a lot harder than newspaper vs. radio or even both; it can be tough to determine what opportunities bring real value.