Now that you have a sound strategy (read previous blog on Strategy), it’s time to implement a marketing plan that [...]
Some people think of marketing as a couple of commercials and a website, with a Facebook page thrown in for good measure. And for some businesses, that might be all that’s needed. But how do you know? Effective marketing strategy begins with well-defined business plans and goals.
We like hearing other people’s ideas and finding unique ways to connect our clients with the community, and more importantly, their potential customers. We’d love to know more about what’s happening in your part of the world; maybe we can help each other out. Do you have a favorite place to work, outside of your office?
Tools abound to measure employee engagement and may be worth the investment for your business. Implementing changes and suggestions from the process is the key to making the effort worthwhile. Ligon Marketing can help with research options, internal communications planning, customer service training, and more.
New Year’s resolutions can be a fine way to make changes, but really, how many turn into sustainable improvements? In 2018, Ligon Marketing is starting a new chapter in our book of business, with a focus on how we can improve, grow, and exceed our goals as a full-service marketing firm.
In on-line marketing, content reigns. But not just any content – content that is easily found by search engines, and thus, searchers. Investing in content and professional SEO management are more important than ever to influencing your customers and growing your business.
We have so much for which to be thankful, starting with family, friends, and the community we share. With gratitude comes a desire to give back. As we take time to recognize #GivingTuesday and the non-profit organizations that enrich our community, our team shares some thoughts about the ways we choose to give back.
At Ligon Marketing, one of our passions is helping small businesses compete in the big leagues every day. Whether those goals are building a referral network, increasing sales, or enhancing market visibility, we have the creativity and expertise to help your company grow.
The fun part of re-branding is creating a new logo, ordering new business cards, and developing a new website. But transforming a business is hard, more like changing old-fashioned fluorescent tube lights by yourself.