New Year’s resolutions can be a fine way to make changes, but really, how many turn into sustainable improvements? In 2018, Ligon Marketing is starting a new chapter in our book of business, with a focus on how we can improve, grow, and exceed our goals as a full-service marketing firm.
In on-line marketing, content reigns. But not just any content – content that is easily found by search engines, and thus, searchers. Investing in content and professional SEO management are more important than ever to influencing your customers and growing your business.
We have so much for which to be thankful, starting with family, friends, and the community we share. With gratitude comes a desire to give back. As we take time to recognize #GivingTuesday and the non-profit organizations that enrich our community, our team shares some thoughts about the ways we choose to give back.
At Ligon Marketing, one of our passions is helping small businesses compete in the big leagues every day. Whether those goals are building a referral network, increasing sales, or enhancing market visibility, we have the creativity and expertise to help your company grow.
The fun part of re-branding is creating a new logo, ordering new business cards, and developing a new website. But transforming a business is hard, more like changing old-fashioned fluorescent tube lights by yourself.
At Ligon Marketing, our expertise is communicating messages through diverse channels. We have years of experience in developing and placing advertising messages. Our team loves challenging our creativity and handling the many details of implementing a strategic marketing plan.
If your business is launching a new service, opening a new office, or celebrating a milestone, a special event is a nice way to mark the occasion. Planning a successful event requires close attention to myriad details that can quickly become overwhelming.
Do you ever flip the page back to take a second look at a print ad? Is there a radio commercial that makes you turn up the volume? Why were they so compelling to you? Whether promoting a product or service you’ve been looking for, or something you had never considered, some advertising messages stand out from the busy “noise” we know as information overload.
Ligon Marketing owner Cora Ligon grew up in a place far away, in a culture unlike anything most of us have experienced. On a remote southwestern Pacific island off Papua New Guinea, her linguist parents raised Cora and her three siblings and forged bonds with the villagers as they developed a written alphabet, the tools of reading and writing.
Most people want guarantees in their lives, certainty that investments of time, money, or energy won’t fail. As a business owner, you want guarantees that the dollars you invest are being put to good use.
