In many ways, your website is your company’s front door. It offers visitors a tour and the opportunity to explore details about your company, such as the services you offer, who you are and how to reach you, or what makes your company different.
The question is: how do you get visitors to your front door? Do you just turn on the porch light, or do you send an invitation and post signs to guide them?
Search Engine Optimization (SEO) is the wayfinding method for directing visitors to your website, preferably before they find your competitors’ sites. Simply put, SEO is a marketing strategy that drives your website closer to the top of internet browsers by highlighting key words, phrases, and content to attract those browsers. Through the use of social media posts, blogs, regularly refreshed content and photos, SEO naturally increases your website’s visibility to those searching for your product or services.
Achieving those results requires understanding the tools and algorithms used by search engines and social media outlets. It requires diligent and consistent effort. Measuring results and making adjustments are critical tasks. As a business owner, you have a lot of tasks to balance, and SEO marketing may not be your top priority. But it’s what the Ligon Marketing team does every day, and we drive visitors right to our clients’ front doors.