In the marketing business, we typically talk about knowing your customers and matching your message to their needs or wants. But employees are an entirely different set of customers. Sometimes, they purchase your products or services, but more importantly, they represent your business. (Even those behind-the-scenes staff are making a statement to friends and neighbors.) It’s no secret that engaged, satisfied employees present the best reflection of your organization.
So what’s the secret sauce in happy team relationships?
Just like marketing to your customers, it starts with knowing your team. What inspires them? What makes them feel valued? How do you communicate as a leader? A little discernment about the individuals you work with can go a long way.
While treating others the way you want to be treated is a great way to approach life in general, it’s not necessarily the most effective way to recognize employees.
- You may be motivated by a pat on the back, but others might appreciate an encouraging note more.
- Some might like a spa day as a bonus, while others might prefer a gift card for groceries.
- Would you prefer to be honored at a meeting of your peers, or would a personal “thank you” lunch be more your style?
- Non-monetary rewards and recognition can provide powerful motivation.
At Ligon Marketing, we believe in acknowledging individual and team success. And we like to celebrate birthdays, because birthdays mean cake. But one team member isn’t fond of cake, and she really dislikes being the center of attention. A “Happy Birthday” text makes her happier than a group sing in a restaurant. (Though she doesn’t begrudge cake for the rest of us.) Most of our team drinks coffee, but one prefers tea. It’s all good, and Cora treats all of us when we meet.
One size doesn’t fit all, and knowing what makes your team tick will start you on the road to building better relationships. Your employees are likely a mix of introverts and extroverts. An excellent resource for working effectively with both is “Quiet: The Power of Introverts in a World that Can’t Stop Talking,” by Susan Cain.
Tools abound to measure employee engagement and may be worth the investment for your business. Implementing changes and suggestions from the process is the key to making the effort worthwhile. Ligon Marketing can help with research options, internal communications planning, customer service training, and more. We would love to talk with you about keeping your team running smoothly, as well as about your consumer marketing. Because your employees are the most important customers you have.