Women’s History Month 2019: Celebrating Local Women in Business
March is the month of renewal and refocus. It’s when we set our clocks ahead and the season of spring begins to emerge, but it’s also the [...]
One Size Does Not Fit All
Marketing agencies come in all shapes and sizes, ranging from full-service to niche-specific. Some specialize in industries, such as health care, restaurants, or finance. Videographers create commercials [...]
Video Magic: Marketing through Images
It’s the best time of the year...for joyful videos that tug the heartstrings. Remember your favorite tv commercials from childhood? Think Publix commercials and Budweiser Clydesdales. What [...]
A Space of Our Own: A Real Office
Earlier this year, Ligon Marketing posted about the benefits we find when meeting in coffee shops, diners, or a client's office. Read it here: https://ligonmarketing.com/networking-random-spaces/ Still true [...]
Marketing Your Health-Related Practice
Doctors, dentists and other health professionals spend years learning – and passing intense exams – to practice in their fields. Once the shingle has been hung, professional [...]
When You Thought You Left Algorithms in High School Math…
You’ve established a business, hired employees, built a following, and now….now, Facebook changes its algorithm. What the heck? Weren’t algorithms something from high school algebra? Before you [...]
Google 360° Virtual Tours
Beautiful images are great, but why should you invest in updating your Google business listing with a virtual tour? The thrill of a sneak peek can turn website scrollers into active viewers, through the new technology of Google 360° virtual tours. Virtual tours can create stunning visuals of all types of structures – right on your Google listing and embedded in your company website.
8 Tips for Email Marketing
With overflowing inboxes these days, you may think email marketing is just a shot in the dark. However, email campaigns still have a place in the toolbox and are valuable when used with attention to a few simple guidelines.
What’s New with Mobile
Mobile phones have become our personal assistants, managing everything from calendars to maps and reminders to savings apps. Targeting mobile users makes good sense for relatively low dollar amounts. To ensure your audience is finding you while browsing their devices, try these tips to create a dynamic mobile strategy.
Marketing: Strategy. Implementation. TACTICS.
Tools of communication and marketing change as quickly as flipping a light switch. The most effective marketing tactics in your plan depend strongly on the target market [...]
Marketing: Strategy. IMPLEMENTATION. Tactics.
Now that you have a sound strategy (read previous blog on Strategy), it’s time to implement a marketing plan that will deliver the results you need for [...]
Marketing: STRATEGY. Implementation. Tactics.
Some people think of marketing as a couple of commercials and a website, with a Facebook page thrown in for good measure. And for some businesses, that might be all that’s needed. But how do you know? Effective marketing strategy begins with well-defined business plans and goals.
Networking in Random Spaces
We like hearing other people’s ideas and finding unique ways to connect our clients with the community, and more importantly, their potential customers. We’d love to know more about what’s happening in your part of the world; maybe we can help each other out. Do you have a favorite place to work, outside of your office?
5 Benefits of Blogging for Business
Lately, it seems like everyone has a blog. These conversational pieces published on websites are informal, but informative, and are updated on a regular basis. But how [...]
Knowing Your Team
Tools abound to measure employee engagement and may be worth the investment for your business. Implementing changes and suggestions from the process is the key to making the effort worthwhile. Ligon Marketing can help with research options, internal communications planning, customer service training, and more.