Digital Advertising Part 1: What Is Digital Advertising and Why Do I Want It?
In the digital-first era, if your business doesn’t have a strong presence online, then your brand isn’t being seen. And if your business isn’t advertising online, then [...]
What’s In Your Marketing Toolbox For 2020?
In the digital age, it’s easy to assume that the most effective marketing takes advantage of the newest technology. Digital marketing has exploded since the dot com [...]
How a Sales Funnel Can Transform Your Online Marketing
Sales funnels are powerful tools used to help businesses attract and convert their customers online. The premise is simple: drive traffic to your website (either through advertising, [...]
5 Ways to Keep Your Business Afloat During a Crisis
The coronavirus pandemic is forcing businesses to rethink everything from their structures to their advertising. Most people are staying home to prevent themselves from getting sick with [...]
Never Stop Marketing
Marketing during an economic recession or downturn is a necessity that many businesses may squander. By nature, the first reaction people have to any major fiscal [...]
Working from Home? Get that Canine Co-worker to help
A lot of us are working from home these days and, as a result, a lot is being written about how to be successful at it. Dress [...]
Social Media Contests: Are You Following the Right Trend?
More than 70% of Americans have either entered a contest or played an online game. Why do you think this is? According to recent research, social [...]
Influencer Marketing. Influencers Say it Works!
What do you think of when you hear “influencer marketing?” If you’re like most people, you might think “celebrity endorsement.” And, while you wouldn’t be [...]
Managing the Remote Workforce
“When employers consider allowing remote work or hiring freelance contractors, they often have the fear that productivity may drop as a result,” according to a July 2018 [...]
Women’s History Month 2019: Celebrating Local Women in Business
March is the month of renewal and refocus. It’s when we set our clocks ahead and the season of spring begins to emerge, but it’s also the [...]
One Size Does Not Fit All
Marketing agencies come in all shapes and sizes, ranging from full-service to niche-specific. Some specialize in industries, such as health care, restaurants, or finance. Videographers create commercials [...]
Video Magic: Marketing through Images
It’s the best time of the year...for joyful videos that tug the heartstrings. Remember your favorite tv commercials from childhood? Think Publix commercials and Budweiser Clydesdales. What [...]
A Space of Our Own: A Real Office
Earlier this year, Ligon Marketing posted about the benefits we find when meeting in coffee shops, diners, or a client's office. Read it here: https://ligonmarketing.com/networking-random-spaces/ Still true [...]
Marketing Your Health-Related Practice
Doctors, dentists and other health professionals spend years learning – and passing intense exams – to practice in their fields. Once the shingle has been hung, professional [...]
When You Thought You Left Algorithms in High School Math…
You’ve established a business, hired employees, built a following, and now….now, Facebook changes its algorithm. What the heck? Weren’t algorithms something from high school algebra? Before you [...]