“Sign, sign everywhere a sign.”— Five Man Electrical Band
We’re inundated with advertising messages every day, from billboards to tv commercials to pop-up ads and sponsored Facebook posts. Which signs are catching your eye? And more important, which ones attract your customers’ attention?
As a business owner, you want to continuously grow your business, and you’re faced with multiple opportunities to advertise. And these days, those decisions are a lot harder than newspaper vs. radio or even both; it can be tough to determine what opportunities bring real value.
Ask yourself these questions to see if you are on track:
It’s easy to set up a Facebook page for your business, but do you understand the company’s algorithms? Will anyone actually see your posts or click to explore your website? Is your website easy to navigate? Do you have artwork that appeals to your customers? Sadly, simply scattering advertising materials around can quickly deplete your budget and doom your business’s growth goals.
Marketing is more than advertising, and successful marketing requires a plan: one that starts with research, creates an identity for your business, recognizes your target audience and how to reach them, establishes goals, and measures results. Essentially, who you are, who you aspire to be, and how you get there. You have a story to tell, information to share, a product or service to sell – and you need people to know about it. Your business has a voice, but are you the only one that knows what it sounds like?
A marketing plan is only a plan without dynamic implementation. Even businesses with a marketing professional on staff can stumble here, because implementation is hard, time-intensive work. One person can only do so much. The avenues for telling your story are myriad and often confusing. Do you have a compelling, attractive logo? Do you know how to drive your website to the top of search engines? Do you know how often and when you should you post on Facebook? Who is reading newspapers and listening to radio, and how do you maximize dollars in those mediums? Do you need brochures, rack cards, t-shirts, videos, or more? And who is writing and designing all these materials, as well as keeping your website up-to-date and tracking effectiveness?
Exhausted yet? These are questions every business owner or professional needs to consider. Sure, you can do some of these things yourself, but is that the most effective use of your time or money?
That’s when you need to look to the people who thrive on the ins and outs of marketing. At Ligon Marketing, we become your own team of creative, energetic, and knowledgeable marketing professionals, determined to drive your business growth by combining your story with our expertise.
That expertise comprises experience in the following areas:
- strategy development
- graphic design
- website design
- video/audio production
- social media
- event planning
- coaching, and more.
Plus, our entire team is focused on results. Call us today for a consultation.