What will you be doing on November 25, 2017? Many of us will be drinking coffee with family, enjoying college football rivalry games, and holiday shopping. And very likely, many of us will patronize locally-owned coffee shops, sports pubs, and boutiques at the same time. It’s no secret the Ligon Marketing team can often be found in local coffee shops!
American Express struck marketing gold with its “Small Business Saturday” campaign – the kind of gold that not only enhances its own reputation but also creates awareness of our country’s independent retailers. Initiated in 2010, the Saturday after Thanksgiving has become well-known as a day to celebrate small businesses. In addition to starting the trend, Amex offers customizable marketing kits for participating merchants, further supporting both goals.
It’s a campaign we at Ligon Marketing love, partly because we’re small business champions and also for its incredible reach. This year, signs are already popping up in store windows, as digital posts are appearing on Facebook and Instagram. Chambers of Commerce and downtown associations are quick to embrace the national focus on local businesses. In an environment of mass consumerism, Small Business Saturday puts the little independents in the big leagues, slipping in between Black Friday and Cyber Monday.
How can small companies take advantage of the attention? A few ideas:
- Host an event at your location
- Offer Small Business Saturday discounts or promotional items
- Look for opportunities to collaborate with fellow small businesses
- Use hashtags and SBS logos in social media posts
- Create a tie-in with a local charity organization
At Ligon Marketing, one of our passions is helping small businesses compete in the big leagues every day. Whether those goals are building a referral network, increasing sales, or enhancing market visibility, we have the creativity and expertise to help your company grow. We partner your industry know-how with our experience in business planning, advertising, media buying, web design, and social media marketing. Call us or visit LigonMarketing.com for more.
In the meantime, join us in giving a shout out to our friends in the small business community on November 25!