We are professionals with diverse skills and backgrounds. With a unified commitment to creative marketing and business solutions.

Together, we have years of experience in developing businesses of all sizes through cohesive marketing strategies and concepts.

We bring team synergy as we partner with clients to create effective, compelling branding and marketing campaigns to help them grow and thrive. We have worked with large and small companies, medical and dental practices, and not-for-profit organizations to develop business strategies, provide digital solutions, create advertising campaigns, and orchestrate events. Our media buying expertise and extensive relationships with contracted vendors help keep expenses manageable, and the results in new customers or patients make it worthwhile.

CORA LIGON

President

Cora knows what it takes to build both a brand and a business because she lives it every day. With extensive experience in business management, marketing and advertising, as well as owning and operating Ligon Marketing, Cora is the powerhouse behind Ligon’s sound strategy and leadership.

Cora aligns herself as a partner with each of her clients, working and collaborating side-by-side with them on numerous projects and efforts. Building relationships is what she loves most about her work, and it’s a passion that aligns beautifully with the art of marketing.

Cora grew up in Papua New Guinea, a nation with vastly different economic and cultural workings than the United States. Her upbringing taught her the importance of being the kind of person others could rely on. As a result, Cora puts a great deal of value in people, relationships, honesty, and morality. These qualities make her an ideal marketer, as well as a trusted leader, mentor, and friend.

Cora holds a master’s degree in organizational leadership & international business from Regent University. Cora brings more than just a good idea to the table; she brings the energy, expertise, and out-of-the-box thinking to take those ideas and turn them into successful realities. She notes that Ligon only succeeds when its clients succeed.

Cora enjoys spending free time with her family, going kayaking, fishing, hiking, to the beach, growing orchids, and watching British murder mystery shows.

Jane Hink

Director of Marketing
Media Buyer

Jane possesses the depth of experience and passion to excel at her critically important role of director of client services. Jane brings an unquenchable thirst for learning and an eagerness for sharing that knowledge with others to her position. For these reasons, Ligon Marketing is her ideal home.

Jane obtained degrees in graphic arts and business, and began her career in retail customer service, visual display, and management. She then went on to work as an account manager in the radio and print industries for several years. Jane possesses a rare blend of creative and strategic thinking that’s valuable when leading teams of marketing and advertising professionals. With these skills, Jane is adept at developing creative strategies that are not only award-worthy but, more importantly, build brands and generate sales.

Away from the office, Jane enjoys drawing, gardening, and exploring new areas of Florida and beyond.

Rachael Dunn

Finance & Digital
Marketing Analyst

Rachael’s role at Ligon Marketing is multifaceted. From assisting with organizational development, to coordinating the team’s logistics and bookkeeping, to e-commerce and digital advertising, she is an invaluable part of the Ligon team.

Rachael received her Bachelor of Science degree with a double major in finance and accounting. After college, she worked for seven years with a Fortune 500 company’s accounting department and spent a year teaching high school math in the Dominican Republic. After moving back to Lakeland, she joined Ligon Marketing, where she has been thriving ever since.

Outside of work, Rachael enjoys traveling and photography, and has a passion for health and nutrition.

Lisa Murphy

Public Relations Coordinator
Content Strategist

Bringing her passion for telling a good narrative, Lisa began her career as a broadcast television journalist. Through all her experiences, Lisa developed a knack for inspiring, engaging, and educating the public through a compelling story. Whether it’s through a public relations campaign, a print ad, a television commercial, a website, or a corporate event, Lisa gets to continue practicing her affinity for storytelling at Ligon. She enjoys being that light that can shine on the wonderful things that the brands Ligon serves have to offer.

Lisa earned her Bachelor of Arts degree in broadcast journalism from the University of South Florida (USF). There, she was also an Ambassador for former USF President Judy Genshaft and represented the university as Miss USF 2010.

Outside of Ligon, Lisa enjoys spending time with her family, fishing, boating, and singing on the worship team at her church.

Lorrie Bellar

Production Manager

Lorrie’s experience expands across nearly every agency area of expertise. Wearing multiple hats has given her a unique and extremely valuable perspective on all things marketing. That perspective, complemented by her experience working with clients across a variety of industries, makes Lorrie a valuable partner in achieving marketing goals and building brands.

Lorrie earned a bachelor’s degree in Communications from the University of Tennessee Knoxville, majoring in Advertising. She enjoys working with clients to solve problems, develop marketing plans, coordinate events, and handle various details of business management.

In her free time, Lorrie enjoys spending time with family and friends, taking trips to Tennessee, soaking in sunsets at the beach, and playing tennis. Her current favorites: her first grandchild and her labradoodle.

Austin Beyke

Graphic Designer

Austin has been with Ligon Marketing from the beginning. His role as a graphic designer is to take an idea – whether the product of a brainstorming session, a scribble on a napkin, or an inspiration that a client had on a morning jog – and transform it into visual messaging that moves people to act. Sometimes it’s a print ad or an outdoor billboard. Other times, it’s a digital ad campaign or a website with e-commerce functionality. The ability to be limitlessly creative is exactly why Austin loves what he does.

Austin received his Bachelor of Fine Arts in graphic design from Ohio University. From there, he began his career as a graphic designer and has been finding creative solutions and bringing ideas to life for clients of all industries ever since.

In his spare time, Austin enjoys spending time with his family, including his wife, son and daughter, playing golf, and working on motorcycles and cars. Additionally, he is an ordained minister and a woodworker, with the ability to build just about anything.

Arielle Lokietek

Office Administrator

Arielle began her career with Ligon in 2020 as a quiet and beloved intern. With a willingness to lend a helping hand with any and every project, Arielle’s position quickly blossomed into a permanent role on our team. Now, as Ligon’s official office administrator, Arielle’s responsibilities range from website edits and graphic design to data sheets and media research. She is a jack of all trades and wears a multitude of hats (figuratively and literally).

Arielle graduated from Polk State College with an Associate of Science degree in digital media technology, with a concentration in graphic design, and an Associate of Science degree in business administration, with a concentration in marketing. She also holds a technical certificate in graphic design.

With a continuous rotation of hobbies, her off days are just as busy as being in the office. Sewing, drawing, reading, and gaming are some of her favorites that never get old. A fun fact about Arielle – she started working at the age of 16 at McDonald’s Corporation and just before finishing her career there after five years of service, she mastered the art of making an overly complex sandwich in just 30 seconds. Now that’s something amazing!

Doreen Nicolaysen

Business Development Specialist

As a business development specialist for Ligon Marketing, Doreen enjoys identifying new approaches to transforming marketing solutions. With experience in various advertising roles ranging from public relations to account management, Doreen provides businesses with a balance of both creative visual nuance that reinforces their branding efforts, and analytical skills that measures return on investment. Doreen enjoys creating marketing campaigns that are relevant, while complementing core values and targeting consumers appropriately.

Doreen received a Bachelor of Arts in economics and marketing from the University of Tampa. She enjoys an out of the box approach to solving clients’ marketing challenges and going the extra mile to ensure clients are provided and given the resources necessary to ensure their success.

In her free time, Doreen enjoys reading, taxiing her kids to soccer or volleyball practice, kayaking on the lake, and taking part in a nature hike or Pilates class.