DEDICATED TEAM MEMBERS. PROVEN RESULTS.
CORA LIGON / Owner and Director of Client & Creative Services
Cora is the lightning bolt that infuses Ligon Marketing with a unique energy and do-anything vibe. She understands that a networking community is critical to growing a business, and she makes it her business to open doors to a path of continual success for your company.
You are only a stranger to Cora once. She was born in the United States but spent her childhood in Papua New Guinea with her missionary family. Her cross-cultural experiences and multilingual background give her deep insight to communication between different groups and types of people. She also holds a master’s degree in Organizational Leadership & International Business from Regent University. Add education to her years in business marketing, advertising, sales, and management, and you have a master of the trade.
Marketing and branding your business in a highly competitive market can be daunting. You need more than a good idea; you need the energy, expertise, and out-of-the-box thinking to make that idea a successful reality. Cora delivers that critical combination.
JANE HINK / Client Relations Manager & Media Buyer
Jane knows client service and has a passion for helping businesses grow and succeed. With a college background in art and marketing, she brings a discerning eye to the planning table. Jane has more than 12 years of advertising and marketing experience in print, radio, and the tourism industry. Before that, she spent many years in retail sales and management. She listens to clients, is extremely organized, and knows how to leverage marketing dollars. (That quiet demeanor disguises a fierce negotiator.) Her diverse background, coupled with her strong desire to help, make Jane an invaluable asset to Ligon Marketing’s clients in the competitive world of advertising and marketing.
LORRIE BELLAR / Manager of Operations & Client Relations
Lorrie may seem quiet when you first meet her, but she is a go-getter who enjoys working with clients to solve problems, develop marketing plans, coordinate events, and handle various details of business management. Her attention to detail, deadlines, and dollars makes her an ideal manager for Ligon Marketing’s operations, in addition to her client relations role. Much of her career has been in direct account service, with experience that spans graphic design, billing, copywriting, printing, and promotional items. Clients have ranged from health care to restaurants and almost everything in between. She knows our Polk County market well and has established relationships with clients, vendors, and media outlets. Lorrie earned a bachelor’s degree in communications from the University of Tennessee, majoring in advertising. She also has a secret identity as a varsity tennis coach, but that’s another story.
ALEK WYCHOR / Client Relations & Creative Manager
Alek is a thoughtful and outgoing guy, who brings a creative mind and solid media experience to our clients. His interest in sculpting and drawing led him to pursue an advertising and graphic design degree from the University of South Florida, but a marketing job for the university’s student newspaper gave him a taste of consulting and client service. After nearly a decade on the media sales side of advertising and receiving ten awards, Alek is able to combine his passions on the Ligon Marketing team, where he can work with clients to develop well-rounded solutions to increase their business. “Put your consumer shoes on” is Alek’s trademark phrase for exploring how and why customers make decisions. As a Client Marketing & Creative Manager at Ligon Marketing, he’ll be wearing those shoes often and walking the talk with our clients and team. Alek lives in Tampa with his wife, son and two dogs.
CINDY STERNLICHT / Freelance Writer & P.R. Counsel
Cindy grew up with a love of reading and writing and storytelling. She enjoys learning the core of a client’s passion and business, so she can tell the right stories, whether in news releases, articles, blogs, website content, or social media posts – and preferably, all of those. After graduating with a communications degree from Florida Southern College, Cindy spent 30 years as public relations and marketing director for a major health care provider. She has vast experience in community relations, media relations, and crisis communications. Her background brings a unique perspective to our health-related and not-for-profit clients. She thrives on using her skills to help organizations realize their goals.
AUSTIN BEYKE / Graphic Designer
Austin is the cool guy who brings visual ideas to life with eye-catching logos and sharp designs. With a bachelor of fine arts degree in graphic design from Ohio University, he set off into the world of advertising agencies and has done freelance and agency art direction ever since. Austin is not only creative with his art but also in the way he thinks; his out-of-the-box thought process makes him an excellent problem-solver for clients. His perfectionist nature ensures close attention to details in his work. He loves creating art, finding solutions, being active outdoors, and spending time with his wife and their Corgi.
DANI PUJOL / Marketing Intern
Dani is everything a college intern should be: smart, energetic, willing to learn, and with enough charm and sass to earn her place at our table. The cool table. She is working her way toward dual bachelor of science degrees in business administration and interpersonal & organizational communication from Florida Southern College in 2019. Plus, she’s a regular on the Dean’s List, president of FSC’s Lambda Pi Eta Communication Honor Society, and a campus tour guide. For Ligon Marketing, Dani has managed several client social media sites, developed proposal information about new promotional products, done some research, and attended client and team meetings.
RACHAEL DUNN / Logistics and Finance Coordinator
Rachael joined Ligon Marketing as a temporary assistant for some organizational projects and quickly became an invaluable coordinator for the team’s logistics and finance needs. She’s a California girl, who made her way to Southeastern University and earned her Bachelor of Science degree with double majors in Finance and Accounting. After seven years with Lockheed Martin, Rachael moved on to the Dominican Republic, where she spent a year teaching high school math and preschool. We’re happy to have her back in Lakeland with her husband and daughter. Clearly, Rachael likes traveling, but she also has an interest in British period dramas, photography, and health/nutrition.
REBECCA STERNLICHT / Freelance Writer
Rebecca has a touch of old soul in a millennial package. With a lifelong love of words, she earned an honors degree in English Literature and Mass Communications from University of South Florida in 2015. She was invited to serve as an editor of the USF literary magazine, thread, for which she also managed the group’s website, social media, and event planning. Also as a student, Rebecca interned with two digital media firms and at an area chamber of commerce. She is a published poet and a full-time writer for a law firm. She brings a fresh voice, an interest in fitness and food, and a love of research and writing to the Ligon Marketing content writing team.