Taking a multimedia approach allows both Ligon and its clients to get creative! From advertising to photography to video, each of these types of services allows us to put an expressive spin on marketing.
Radio Advertising
Like television advertising, radio advertising offers a diverse range of promotional opportunities. With its considerable potential for engagement, radio advertising can be an effective addition to your media buying and/or advertising campaign. Within it, radio has a number of possible options – digital radio (Pandora, Spotify), traditional AM/FM, and satellite, to name a few.
At Ligon Marketing, we hold your hand through the entire media buying process. Along with the planning, buying and deployment of your campaign, we can help take care of all of the logistics, too. From creating a script, to recording your spot, and sending it off for launch, we are a full-service agency that specializes in helping you succeed.
Television Advertising
Television (TV) advertising can be an effective way to promote a product or service to a broad audience. In order to garner the best results, it’s important to plan, research, analyze, compare and test within your TV media planning and buying campaign. Many companies come to us for help after they come to the realization that pushing out a generic TV commercial across multiple channels without a strategic plan doesn’t work. After spending hundreds or even thousands of dollars with little to no ROI, they understand that putting together a quality TV media planning and buying campaign is serious business.
Like all media buying, television advertising takes a team effort of combined experience, inventiveness, and know-how. At Ligon Marketing, we can help you determine the right types of media outlets to advertise your business and brand with. Our comprehensive market insight and long-standing relationships with media partners around the globe (yes, we even work internationally!) have equipped us to successfully plan innovative TV media campaigns that reach targeted audiences at cost-effective rates. We work directly with TV mediums and outlets, keeping our clients out of the weeds and able to focus on what they do best – running their business. Let us help you create a successful TV ad campaign that not only reflects your brand in the best light, but also improves your bottom line and helps you conquer the competition. Need help scripting or filming your advertisement? We can help with that, too!
Photography
While content may still be king, compelling imagery is a powerful close second. Today’s consumers are visually driven, often engaging with images before they ever read a word. That doesn’t mean any photo will do. Photography is an art, and within it are specialized disciplines like lifestyle, editorial, and product photography, each serving a distinct purpose.
That’s why we start with the right questions. Where will the image live – on product packaging, in an advertorial, across social media, or within a lifestyle-driven campaign? The answers shape everything that follows.
From there, we focus on creating imagery that doesn’t just meet expectations, it elevates them. We collaborate with top-tier photographers, stylists, location scouts, set designers, and talent agencies to bring your vision to life with intention and impact.
Video
Video is no longer a supporting player in your marketing strategy- it’s the centerpiece. It drives outreach, fuels campaigns, and sits at the heart of today’s social media marketing. Why does this matter? Because audiences are increasingly visual. While traditional television still has its place, video now dominates websites, social platforms, and digital advertising channels like YouTube, where attention is captured quickly and stories are told in seconds.
Sometimes it’s not what you say, but how you say it…and with video, how you say it (visually) is everything. By working closely with our customers, we create a unique storyboard, content-rich media, and a visual outline to help bring their ideas to life. Then, we deploy an all-inclusive strategy to encapsulate and deliver their message in the most engaging way to the right audience. We are also experts at scriptwriting, video and post-production editing, as well as distribution and media pitching. Whether it’s a social media campaign, or an award-winning commercial, we do it all!
