With overflowing inboxes these days, you may think email marketing is just a shot in the dark. However, email campaigns still have a place in the toolbox and are valuable when used with attention to a few simple guidelines.
Tools of communication and marketing change as quickly as flipping a light switch. The most effective marketing tactics in your [...]
Some people think of marketing as a couple of commercials and a website, with a Facebook page thrown in for good measure. And for some businesses, that might be all that’s needed. But how do you know? Effective marketing strategy begins with well-defined business plans and goals.
Do you ever flip the page back to take a second look at a print ad? Is there a radio commercial that makes you turn up the volume? Why were they so compelling to you? Whether promoting a product or service you’ve been looking for, or something you had never considered, some advertising messages stand out from the busy “noise” we know as information overload.
Ligon Marketing owner Cora Ligon grew up in a place far away, in a culture unlike anything most of us have experienced. On a remote southwestern Pacific island off Papua New Guinea, her linguist parents raised Cora and her three siblings and forged bonds with the villagers as they developed a written alphabet, the tools of reading and writing.
At Ligon Marketing, we have experience reaching diverse audiences as well as small niche markets. Once the target audience is clear, we work with our clients to identify how and where that audience receives information.
As a business owner, you want to continuously grow your business, and you’re faced with multiple opportunities to advertise. And these days, those decisions are a lot harder than newspaper vs. radio or even both; it can be tough to determine what opportunities bring real value.