5 Ways to Keep Your Business Afloat During a Crisis
The coronavirus pandemic is forcing businesses to rethink everything from their structures to their advertising. Most people are staying home [...]
Never Stop Marketing
Marketing during an economic recession or downturn is a necessity that many businesses may squander. By nature, the first [...]
Influencer Marketing. Influencers Say it Works!
What do you think of when you hear “influencer marketing?” If you’re like most people, you might think [...]
8 Tips for Email Marketing
With overflowing inboxes these days, you may think email marketing is just a shot in the dark. However, email campaigns still have a place in the toolbox and are valuable when used with attention to a few simple guidelines.
Marketing: Strategy. Implementation. TACTICS.
Tools of communication and marketing change as quickly as flipping a light switch. The most effective marketing tactics in your [...]
Marketing: Strategy. IMPLEMENTATION. Tactics.
Now that you have a sound strategy (read previous blog on Strategy), it’s time to implement a marketing plan that [...]
Marketing: STRATEGY. Implementation. Tactics.
Some people think of marketing as a couple of commercials and a website, with a Facebook page thrown in for good measure. And for some businesses, that might be all that’s needed. But how do you know? Effective marketing strategy begins with well-defined business plans and goals.
Your Authentic Story
Do you ever flip the page back to take a second look at a print ad? Is there a radio commercial that makes you turn up the volume? Why were they so compelling to you? Whether promoting a product or service you’ve been looking for, or something you had never considered, some advertising messages stand out from the busy “noise” we know as information overload.
Storytelling
Ligon Marketing owner Cora Ligon grew up in a place far away, in a culture unlike anything most of us have experienced. On a remote southwestern Pacific island off Papua New Guinea, her linguist parents raised Cora and her three siblings and forged bonds with the villagers as they developed a written alphabet, the tools of reading and writing.
No Guarantees
Most people want guarantees in their lives, certainty that investments of time, money, or energy won’t fail. As a business owner, you want guarantees that the dollars you invest are being put to good use.