Marketing Your Health-Related Practice
Doctors, dentists, and other health care professionals spend years learning and passing intense exams to practice in their respective fields. Once the shingle has been hung, professional service providers face the challenge of attracting clients to their doors. All those years of medical education may not have included principles of business management or the value […]
A Guide to Online Fundraising for Political Organizations
Thank you to Tiara Stephan of Qgiv for this spotlight blog. When it comes to political campaigns, studies show that whoever spends the most money usually sees the most success. But to spend money, you need to make money, and online fundraising is one of the best ways to do that. How does political fundraising […]
Digital Advertising Part III: All About Google Ads
Welcome to part three in our running blog series about digital advertising. So far, we’ve discussed what digital advertising is and the pros and cons of each type of digital ad. If you’ve made it this far, we hope you’re putting some serious thought into how paid search and other forms of digital advertising could […]
Digital Advertising Part II: Which Type of Advertising Is Best for My Business?
If you’re reading this, we hope you’ve read part one of our digital advertising blog series: What Is Digital Advertising and Why Do I Want It? Welcome to the second article in our multi-part series on the ins-and-outs of digital advertising. Now that you know the basics, you’re probably asking: which type of advertising should […]
Digital Advertising Part 1: What Is Digital Advertising and Why Do I Want It?
In the digital-first era, if your business doesn’t have a strong presence online, then your brand isn’t being seen. And if your business isn’t advertising online, then your brand isn’t staying competitive. This year, market research company eMarketer predicts that digital’s share of total advertising spend will near 50% globally, and soon digital ad spending […]
What’s In Your Marketing Toolbox For 2020?
In the digital age, it’s easy to assume that the most effective marketing takes advantage of the newest technology. Digital marketing has exploded since the dot com boom. We see marketing content on websites, email, social networks, and online games. People can access that content with computers, mobile phones, tablets, and sometimes with wearables. The […]
How a Sales Funnel Can Transform Your Online Marketing
Sales funnels are powerful tools used to help businesses attract and convert their customers online. The premise is simple: drive traffic to your website (either through advertising, social media or word of mouth), provide an incentive to visitors to provide their contact information, and continue communication with them in order to promote the actions that […]
5 Ways to Keep Your Business Afloat During a Crisis
The coronavirus pandemic is forcing businesses to rethink everything from their structures to their advertising. Most people are staying home to prevent themselves from getting sick with COVID-19. This poses a challenge for businesses, especially those that rely on face-to-face interaction with customers. People are less likely to buy things in turbulent times. Small businesses […]
Never Stop Marketing
Marketing during an economic recession or downturn is a necessity that many businesses may squander. By nature, the first reaction people have to any major fiscal threat is to hoard and cut many so called “non-essential” services (marketing for instance) that cost them additional money. While it is true that certain budget cuts might […]
Working from Home? Get that Canine Co-worker to help
A lot of us are working from home these days and, as a result, a lot is being written about how to be successful at it. Dress as if you’re going into the office, find a quiet workspace, create and stick to a routine, eliminate distractions as best you can… the list goes on. All […]
Social Media Contests: Are You Following the Right Trend?
More than 70% of Americans have either entered a contest or played an online game. Why do you think this is? According to recent research, social media contests and games are an entertaining way to market certain services. While they give the user the notion that they are playing a fun game, these contests […]
Influencer Marketing. Influencers Say it Works!
What do you think of when you hear “influencer marketing?” If you’re like most people, you might think “celebrity endorsement.” And, while you wouldn’t be far from correct, you’d still be, well…wrong. Two reasons. One, an influencer is not necessarily a celebrity and, two, an influencer is not necessarily seen as an […]
Managing the Remote Workforce
“When employers consider allowing remote work or hiring freelance contractors, they often have the fear that productivity may drop as a result,” according to a July 2018 article in HR Daily Advisor. “But more and more organizations are finding that is simply not the case. In fact, they’re finding that allowing employees to work remotely […]
Women’s History Month 2019: Celebrating Local Women in Business
March is the month of renewal and refocus. It’s when we set our clocks ahead and the season of spring begins to emerge, but it’s also the time to celebrate Women’s History Month! National Women’s History Month is an annual celebration of American women and their contributions. From entrepreneurs to CEOs to engineers and world-renowned […]
One Size Does Not Fit All
Marketing agencies come in all shapes and sizes, ranging from full-service to niche-specific. Some specialize in industries, such as health care, restaurants, or finance. Videographers create commercials and films, while graphic artists design logos, brochures, and billboards. Some agencies are known only for digital services, such as website design, which may or may not include […]
Video Magic: Marketing through Images
It’s the best time of the year…for joyful videos that tug the heartstrings. Remember your favorite tv commercials from childhood? Think Publix commercials and Budweiser Clydesdales. What makes them memorable is the universal story that warms our hearts. What makes us consumers is the pull to be included in the story. Amidst the noise of […]